It sticks quite nice and can still be removed.
I wanted the leather on the outside because I don't like the way the felt pills and wears. My kindle gets a lot of use and is in and out of my pocketbook often. This will wear better. It also is a soft case so I can scrunch it in my hands to hold it and its easier to hold and read than just the kindle alone.
It reminds me of a leather journal and I like it.